george blair scribner is a brand strategist and corporate intrapreneur whose career has spanned general advertising, integrated marketing, digital design, book publishing and newspaper publishing.
george is a uniquely talented right-brain/left-brain thinker who is passionate about crafting brand ideas that solve real problems, enliven organizations, and connect authentically with customers.
prior to flying solo, george designed and led Brand Strategy at DIGITAS for the New York, Hartford, and Atlanta offices. he and his team identified cultural trends, repositioned brands, launched new products, and inspired digital experiences.
before DIGITAS, george founded and led Strategic Services at DDB, launched primary research and campaign analytics at Organic, and held various sales/marketing roles
at St. Martin's Press and the Christian Science Monitor.
his most significant career accomplishment - from an insight standpoint - was his Affluence in America study, first fielded
in 2010. prior to the news frenzy of Occupy Wall Street, he documented the income divide and proclaimed both the end
of "mass affluence" and the return of the "middle class."
he followed this study with a proprietary segmentation of
Gen Y consumers.
American Express (consumer& OPEN)
Clear Channel Media & Entertainment
Greater Than One
Knowledge to Practice
Lincoln Center for the Performing Arts